By Allen 
In the jewelry business, seasonality plays a major role. Certain time periods, like the holidays, the time Pre-Valentine’s Day are known for offering a great lift for sales. It’s very important for study the purchase habits of your customer base, so you can estimate the demand and provide them with the best possible quality and value for money.
However, the best jewelry businesses don’t focus just on what’s trending. Instead, what you want is to stock up the right products at the right time. If you bring the desired products that the audience wants too late, you will miss on a lot of sales. That’s why stocking up on 925 sterling silver is a great idea, because it’s one of those products you will sell quite a bit every season.
Studs and hoops should always be on offer
When you try to sell silver jewelry, something that sells on a consistent basis would be hoops and studs. They fit most seasonal themes, you also get to provide multiple sizes to customers, and most models are evergreen. On top of that, these can be great gifts, yet another reason why you want to have them in stock. As a whole, both hoops and studs are offering a very good return on investment, while also fitting any sales offer or campaign you want to create.
What are the most popular seasonal patterns?
Valentine’s Day
The beginning of February is when you see an increase in sales for silver jewelry. Wholesale for earrings is on the rise, and that’s mainly because it’s a time when emotional buying is at its peak.
During this time, studs sell very well because their size fits most women, while also being affordable. Ideally, you want to stock up on studs until December, so you can have enough stock until February. When it comes to what type of studs sells well, you can opt for the CZ studs, small hoops, polished pairings made out of sterling silver and studs in the shape of a heart.
Spring
The next season when you can see a boost in the sale of wholesale hoop earrings is spring time. During this season, customers opt for the softer colors and clean lines, but also shapes connected to nature. Top performers here are the floral studs, lightweight hoops or even items with leaf/vine motifs. It’s a good idea to start planning the inventory in January/February for the spring time. And around the spring time you can start stocking up for the summer, too.
Summer time
During the summer, hoops and studs with lighter designs are the ones that dominate the most. In general, customers opt for items that look very nice in pictures. Based on sales data, best sellers during the summer time are medium/large hoops, but also those with an ocean theme.
Additionally, summer-time best sellers are the lighter studs and hoops, but also the sets that stack onto the ear. Sterling silver in particular is known for doing very well, because it looks amazing while also not being overly expensive.
Back to school time
The beginning of the fall season is when you will see an uptick in sales for the jewelry at a lower price which allows teens to express who they are. During this season, you’re not focusing on sales volume, instead you want to stock on enamel studs and small hoops, charms with initials and multi-pair sets.
Autumn time and Halloween
When it comes to wholesale for earrings, the stuff that sells very well during autumn are transitional items and those with deeper tones. As we move towards autumn and Halloween, you should stock up on spider, bat and pumpkin-themed hoops and studs, but also plated hoops with a warm tone. Red, orange or black-colored studs are a great option, too. Stock up early on these, ideally towards the end of summer or even earlier.
Christmas and the end of the year
Like most of the year, hoops and studs are essential not only for self-rewards, but also as gifts. Some of the models that sell well during this time are the polished sets, hoops with a minimalist style and pearl studs, but also the CZ solitaire models. A thing to note as a retailer is that you should stock up a lot, because if you place an order early on, there is the risk of running out of stock early.
Why should you perform seasonal planning?
Seasonal planning matters because:
- You don’t have to rush and buy wholesale for earrings at high prices, instead you stock up early.
- It’s easier to not be taken by surprise, and instead you can focus on understanding client demand and expectations beforehand.
- As you source stuff early, you can avoid running out of stock, and you can fulfill more demand from customers.
- Getting hoops and studs is a great idea because these are evergreen, and they also fit most seasons.
Companies like 925silverjewelry.com (Phoenix Manufacturing Co., Ltd.), invest heavily in researching demand patterns for each quarter. They team develop new collections focused on seasonal themes three months ahead of each peak season, offering variations across different categories. This allows businesses to focus on their customers rather than worrying about their supply chain.