Social Media Marketing Company in Dubai: UGC Plan

Dubai is a center of innovation and cultural diversity, where new marketing trends are being shaped every second. Because everything is going on social media, people are using their mobiles and scrolling through different social media platforms and consuming content shared by different brand influencers.  

In this era of digitalization, a expert social media marketing company in Dubai preferred User-generated content because it is brand-related and shared by real people, not by conventional influencers and celebrities. 

In this guide, we will share how we can plan and share UGC for a social media marketing company in Dubai. 

What UGC Really Means in Social Media Marketing 

Any type of human-generated content, including images, videos, testimonials and reviews, is known as User-generated content (UGC). Let’s think about a person sitting in a coffee shop and sharing an aesthetic picture, or a customer unboxing a new product of a local brand, and a tourist sharing a stunning selfie at a Dubai landmark. 

This type of content and marketing has a high level of authenticity and trustworthiness that professional, polished brand messaging often lacks. In the UAE market, where word of mouth travels quickly, UGC is a more powerful advocate for your services.   

Why UGC Works Well in Dubai 

According to the report shared by Hootsuite in 2025, 89% of UAE customers trust product reviews by actual users over traditional brand content. This makes the marketer’s job easier, and using UGC is no longer optional, and it becomes compulsory. Because the UAE has a unique digital ecosystem: 

• Almost everyone in the UAE uses the internet 

• People use Instagram, TikTok, Threads and Snapchat every day 

• The audience is multicultural and engages with brands 

•  This makes the UAE a strong place for UGC campaigns 

• Dubai e-stores can use customer videos to boost sales 

• Hotels can use guest content to build trust 

• Sharjah fintech brands can use real user stories to increase sign-ups 

• Customer-made content can improve awareness, engagement and conversations 

Role of a Social Media Marketing Company in Dubai in UGC Planning 

Social media marketing companies in Dubai plan UGC by creating strategies designed for the local market, which strengthens trust and improves engagement. Because this marketing relies on platforms like Instagram, Snapchat and threads, and Twitter, as people spend more time online, social media becomes a key part of modern marketing. 

• Understand audience behaviour and preferences platform 

• Set the UGC formats for Dubai’s market 

• Plan UGC campaigns around local trends and events 

• Create clear guidelines so that users know what content to share  

• Encourage customers to share reviews 

• Monitor user content for quality and brand safety 

• Reuse high-performing UGC across ads and social posts  

• Track engagement, reach, and conversions from UGC campaigns 

UGC Formats That Perform Best  

For better growth, a social media agency prefers native style content over polished ads, because top UGC formats function best when they look authentic and fit for the platform. Short videos (Reels, TikToks, Shorts), specifically tutorials, unboxings, and problem/solution demos, along with raw testimonials, before-and-afters, and POV content that builds trust.  For specific audiences, brands can also use expert commentary, street interviews, or audio testimonials. The strongest UGC plans add clear CTAs and encourage community participation to drive engagement and results. 

Platforms Where UGC Delivers Results  

• Instagram for daily engagement through stories, reels, and comments 

• TikTok for discovery, reach and viral content 

• LinkedIn for service-based brands and B2B trust using client stories. 

• Reviews support social proof by building credibility and influencing decisions 

Common UGC Mistakes to Avoid  

• Ignoring brand niche and guidelines 

• Posting fake content 

• Using low-quality visuals  

• Focusing only on likes and comments instead of real engagement 

• Reposting irrelevant and low-quality content 

• Not engaging your audience during the campaign 

Conclusion: 

User-Generated Content (UGC) is a strong way to build relationships between brands and their audience because it boosts visibility and engagement. As a leading social media marketing company in Dubai, and an impact-oriented social media agency, we emphasize innovative strategies that help businesses grow. It starts with understanding local audience behavior, choosing the right platform, and guiding customers on what to share. When you use a clear strategy and stay consistent with engagement, UGC can increase content reach, strengthen marketing awareness, build trust, and support business growth.